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Is this the future of recruitment?

Posted by: Ian Piper
06/10/2016

LinkedIn is by far the most used social network for professionals, but more and more people are starting to use other social media platforms such as Facebook and Twitter for professional purposes. A survey carried out by the social media giant, Twitter, found that 35% of its UK users have used the site for professional reasons.

More unusually, a profile went up recently on the popular dating app, Tinder. Instead of soul mate searching however, this profile was looking to recruit. The global advertising company, Havas Worldwide Chicago, developed its Tinder profile in order to seek candidates for their summer internship programme. If a user swiped right on the company’s profile, they would initiate a conversation with them about things you would usually find on a CV during a standard interview, such as their skills and any hobbies they may have outside of work, before ultimately choosing a candidate to join their team.

While Tinder most definitely lies on the back burner when recruiting via social media, the majority of companies do now use social media sites as part of their talent acquisition process.

According to Staff.com, 92% of companies actively seek new employees via social media, with 73% of recruiters saying they have made successful hires. Before the social networking revolution, sourcing candidates was a pretty standard process of using job boards, referrals from current employees and using recruitment agencies, but now thanks to social media, we have constant access to a wide range of talent and skill to help microtarget candidates to fill roles within a more niche market; and Havas seem to be the company at the forefront of recruiting via social media platforms. In addition to Facebook, Twitter, LinkedIn and the recent Tinder trial, they have reached out to candidates using Instagram and Snapchat. President of Havas, Jason Peterson, says “It’s based on the simple idea that kids understand these platforms. If you want to hire someone to do social media, hire the people who know how to do it best.” 

On the other side, candidates are also starting to use social media as a way of getting noticed for new roles, especially Millennials – seeing as they’re always on social media anyway, why not use it for something which will truly benefit them. Jessica Anderson, a student at the University of Edinburgh, had sent out around 150 job applications to no avail. After having such a run of bad luck, she decided to upload her CV to Tinder, saying she had graduated but would be returning to university in September to complete her Masters Degree. After just a few hours, the job offers came flooding in! Many firms were more than happy to offer her an internship. Metro.co.uk spoke with Jessica and she said, “I’m now in contact with different people working for organisations such as BBC and Sony and I’ve had a big response from people working in marketing. A lot of people want to help and are impressed that it is a random but innovative way to find a job.” However, this method could be viewed as sexist and it could be argued that Jessica got the job opportunities via Tinder based on the way she looks, as opposed to on her skills and merit.

So whether you’re looking to recruit, or whether you are looking for a new role, don’t just consider the mainstream approaches.

Think outside the box a little, and it could land you the perfect candidate or your dream job.