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The use of social media to build your personal brand

Posted by: Ian Piper

Whilst we believe social media is a relatively new phenomenon, it wasn’t a big brand like Facebook or Twitter that invented the social media concept! It was back in 1969, in the US, that one of the first commercial internet providers was created (its name was CompuServe) and allowed members to share files and access news and events, offering something few had ever experienced – true interaction.

Only a few years ago experts and opinion leaders considered the social media concept a bit of a fad!
Nowadays, it’s ingrained in our everyday lives and has become an essential business tool, especially within the labour market, used by both job seekers and employers alike.

“55% of employers who researched job applicants on social media claim they found something that caused them not to hire the applicant. Moreover 80% of HR teams use social media for sourcing new staff” 

[Source: Career Builder]

So what does that mean?

As jobseeker you need to build your personal brand on social media and take control of your web presence in order to develop a personal identity, differentiate yourself from other candidates and stand out in your industry.

Additionally, you need to ensure that (especially during a job search) your social media presence doesn’t have the potential to negatively impact your career.

To understand personal branding, start by doing a Google search for your name.

Chances are you’ll see a list of your social profiles (LinkedIn, Facebook, Instagram, Twitter) in your search results. Google gives high authority to all of the main social media platforms. If you have a personal blog, website and images, they will probably be ranked high too, as content creation (together with social media) is a fundamental parts of your personal SEO.

Remember that everything you do on-line is a representation of your personal brand, so try to do it wisely: 

  • Create profiles on multiple platforms

  • Use a consistent look and feel throughout.

  • Make an impact within your communities (participating regularly in LinkedIn and Facebook groups, Google+ communities and Twitter hashtag conversations).

By being active, your personal brand gets more exposure and helps you position yourself as an authority in your niche.

Build your personal brand well and it will, undoubtedly, contribute to the achievement of your professional goals.


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