Digital Marketing Manager – Demand Generation
London
50-65k Base + Excellent Benefits
Our client is a leading global strategic insight agency. With their impressive account base, which includes many of the world’s leading brands, a solid portfolio of solutions including co-creation, social media management and extensive market research, they are well placed for further and significant growth. They now have an immediate and exciting opening for a Digital marketing Manager / Performance Marketing Manager in London
As a Digital Marketing Manager, you will Support:
- Demand gen focused ABM campaign design and implementation
- Organic traffic targeting
- Digital Performance analysis
- Tech selection and implementation
- Digitisation of analogue assets
- Nurture programs
- CRM lead scoring
- SEO/SEM
- PPC
- Paid campaigns
- Lead flow to sales teams
- Mailing list growth and nurturing
- Minimum 5 years’ experience in direct-to-consumer growth marketing, with proven success achieving goals
- Hands on experience building and optimising Paid Search campaigns with significant budgets
- Significant understanding and experience using and implementing working practice in HubSpot
- Excellent data analysis skills
- Product expertise leading development and partnering in execution of test plans, automation efforts, and improving channel/communication impact
- Deep understanding of digital marketing analytics, tracking program performance, and testing results
- Good communication and presentation skills
- Knowledge of performance marketing platforms
- Experience working with marketing tech stacks
- A base salary circa 50-65k
- Health coverage
- Life insurance
- Generous holidays
- Career progression