Digital Marketing Manager
45-60k + Excellent Benefits
Our highly prestigious client, a privately funded financial services company, provides commercial financing solutions to the SME market. With a range of products to meet with every requirement, they cover everything from cash flow financing through to construction loans and more. To meet ambitious but achievable growth plans, they have an immediate opening in Central London for a Digital Marketing Manager.
As a Digital Marketing Manager, you will be required to:
- Drive customer acquisition and retention
- Create intimate and lasting relationships with audiences and customers
- Lead the digital presence (SEO, PPC, Email and Social)
- Take responsibility for brand identity and company image
- Create a loyal community following through utilising all digital formats
- Oversee paid media activities
- Integrate online content strategies
- Ensure that all messaging reflects the desired voice
- Influence, educate and prompt senior colleagues on the benefits of digital marketing
- 4+ years B2B digital marketing experience
- Financial sector experience
- Energy, enthusiasm and passion
- Demonstrable ability to create excitement, both internally and externally
- Solid understanding of modern digital marketing
- Acquisition and lead generation experience
- High impact
- Experience using automation and analytics tools like Google Analytics, Pardot, HubSpot and Salesforce etc.
- Knowledge of relevant social media channels, DM campaigns and SEO strategies that produce results
The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing and IT recruitment services to the business community throughout the UK, Europe and Australia.