Digital Media Buyer
Philadelphia or Bonita Springs (Hybrid)
73k + Bonus + Amazing Benefits

Our innovative and technically advanced client builds, owns and operates a large suite of Android Apps. Lightweight and easy to use, their growing portfolio lead the way in strategic targeting, app distribution and digital marketing. To maintain their enviable position, they have an immediate opening in Philadelphia or Bonita Springs for an experienced Digital Media Buyer.

As a Digital Media Buyer, you will:

Develop, deploy, and advance digital delivery partnerships with key platforms and providers
Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications
Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches
Creatively create ad copy
Dive CPA, CPM, CPC, and CPI
Analyze, review, and report on the effectiveness of campaigns
Provide insights/recommendations.
Text and image creation, split testing, and optimization
Identify and scale profitable cohorts
Source level bid optimizations to hit product LTV and ROI targets

To be successful in this role, you will possess the following skills, traits, and experience:

2+ years running performance-based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks and other buying platforms
Analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV) and other common KPI’s.
Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
First-hand experience creating ad copy – text and graphics
SQL
Photoshop and Illustrator
Mobile advertising experience (preferred)
Excellent interpretive skills with the ability to translate raw data into actionable outcomes

The successful Digital Media Buyer can expect:

73k base salary
10k bonus
Flexible hybrid working
Creative, fun, and passionate team
Food and drink
Unlimited PTO
Health, Vision and Dental
401K, Life Insurance, STD, LTD and more

The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing, and IT recruitment services to the business community throughout North America, The UK, Europe, and Australia.