Email Marketing Manager
Farnborough / Hybrid
40k Base, Bonus + Great Benefits

Our client, a multi award-winning software company, offers exchange and outlook software to companies globally. With their advanced on-premise and cloud based solutions for Outlook, Exchange and Office, email management software and additional email tools, they are well placed for further growth. To meet expectations, they now have an exciting opening for an Email Marketing Manager

As an Email Marketing Manager, you will:

Develop a strong, consistent and data driven email marketing strategy to complement ambitious growth plans
Build well planned email marketing campaigns to nurture prospects, drive leads and engage with customers
Iterate and improve performance incrementally with innovative and strategic testing
Own the prospect data used to build email marketing campaigns
Accurately segment the database to feed personalised dynamic campaigns
Integrate contact data between systems (currently Pardot and Salesforce)
Ensure marketing activity adheres to GDPR principles
Build and maintain reports and dashboards to present top level email marketing performance data
Collaborate with owners of outbound Awareness and Product marketing campaigns
Collaborate closely with the sales and product teams

Email Marketing Manager applications will possess the following skills, traits, and experience:

Demonstrable success of running complex, high volume email marketing campaigns
Recent hands-on experience of Pardot (integrated with Salesforce). Experience of Spotler desirable
Strong B2B experience, or demonstrable knowledge of challenges in B2B marketing
Ability to manipulate and compare data accurately within Excel
Effective collaborator with third parties to drive improved performance.
Adept at strategically planning and executing innovative test and learn experiments
Ability to prioritise independently and successfully manage workload efficiently
Strong and open communicator with the ability to influence and manage relationships
Ability to build HTML templates is desirable

The successful Email Marketing Manager will be offered:

A base salary of 40k
Annual bonus
A full and generous benefits package
Office / remote working
Career progression

The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing, and IT recruitment services to the business community throughout the UK, Europe, North America, and Australia.