Growth Marketing Manager – HR Software
London (Remote and/or Office)
40-60k Base + Executive Benefits
Our innovative, fast growing and well-funded client delivers scalable employee engagement software. Through empowering innovation and change, their HR platform delivers advanced analytics and better connects companies at every level. To further build upon their early success and meet additional funding requirements, they now have an exciting opening for a London based Growth Marketing Manager.
As an inbound and digital focused Growth Marketing Manager, you will be required to:
- Drive customer acquisition (leads and prospects) and retention
- Create intimate and lasting relationships with audiences and customers
- Lead the digital presence (SEO, PPC, Email and Social)
- Take responsibility for local brand identity and company image
- Oversee paid media activities
- Integrate online content strategies
- Ensure that all messaging reflects the desired voice
- Influence, educate and prompt senior colleagues on the benefits of inbound and digital marketing
- Organise and manage events and sales conferences
- 5+ years B2B digital marketing experience
- 2+ years gained in a HR Tech (HRIS) sector
- Energy, enthusiasm and passion
- Demonstrable ability to create excitement, both internally and externally
- Solid understanding of modern digital marketing
- Acquisition and lead generation experience
- High impact
- Experience using automation and analytics tools
- Knowledge of relevant social media channels, DM campaigns and SEO strategies that produce results
- International exposure
The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing and IT recruitment services to the business community throughout the UK, Europe and Australia.