Marketing Executive – Database Marketing
35k base + Excellent Benefits
As a leading software company with an expanding suite of products, our client has a strong and growing global presence. With their solid Blue Chip customer base and an ever-expanding portfolio of software solutions that cover Enterprise Architecture and Business Process Analysis, they are well placed to maintain their market-leading positions. To complement their current marketing function, they have an immediate and exciting opening for a Customer Base Marketing Executive to be based in Central London.
As a Customer Base Marketing Executive, you will:
- Manage a Salesforce CRM, segment data and create targeted marketing campaigns
- Develop and execute successful digital marketing plans (email, webinar tec.)
- Analyse and optimise campaigns
- Brief and coordinate with colleagues to complete campaigns (Content Writers, Graphic Designers and Beb Designers)
- Utilise Pardot and other digital marketing tools
- Have a minimum of 2 years previous experience gained as a Marketing Executive in a B2B technology-based environment
- Have excellent communication and presentation skills
- Possess working knowledge of Pardot and Salesforce
- Have extensive office and organisational skills
- Be a self-starter
The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing and IT recruitment services to the business community throughout the UK, Europe and Australia.