Marketing Manager - Customer Base Marketing

Marketing Manager – Customer Base Marketing
London
35-40k Base + Excellent Benefits

As a leading software company with an expanding suite of products, our client has a strong and growing global presence. With their solid Blue Chip customer base and an ever-expanding portfolio of software solutions that cover Enterprise Architecture and Business Process Analysis, they are well placed to maintain their market-leading positions. To complement their current marketing function, they have an immediate and exciting opening for a Customer Base Marketing Manager to be based in Central London.

As a Customer Base Marketing Manager, you will:

Manage a Salesforce CRM, segment data and create targeted marketing campaigns for over 500 existing customers
Develop and execute successful digital marketing plans (email, webinar tec.) to different customer segments
Build, execute, maintain, analyse and optimise highly targeted campaigns
Critically analyse quantitative and qualitative aspects of campaigns to improve performance
Work with Account Management Teams to drive up-sell and cross-sell revenue growth
Utilise Pardot and other digital marketing tools

The ideal degree educated candidate will:

Have a minimum of 4 years previous experience gained as a Marketing Executive in a B2B technology-based environment
Possess a 2:1 or above
Demonstrate tactical marketing and strategic experience
Have excellent communication and presentation skills
Possess working knowledge of Pardot and Salesforce
Have extensive office and organisational skills
Have budgeting, planning and customer engagement exp
Be a self-starter

The successful candidate can expect a base salary of 35-40k plus an additional and generous benefits package.

The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing and IT recruitment services to the business community throughout the UK, Europe and Australia.