Marketing Manager – Demand Generation
London (Remote)
40-60k Package+ Excellent Benefits

Our innovative client offers a comprehensive talent assessment platform. Their scalable, data-driven platform delivers precise, fair and highly relevant insights that impact hiring, retention and employee potential. Due to growth, they now have an immediate and exciting opening in London for a digital-focused Demand Generation Marketing Manager.

As a Demand Generation Marketing Manager, you will be required to:

Shape, lead and implement a digital marketing strategy
Drive global growth through demand generation initiatives
Work alongside a global marketing team to deliver digital marketing-generated leads
Create a demand generation and account-based marketing strategy
Utilise automation to deliver multi-channel campaigns
Measure and report on ROI performance
Manage and grow a social presence
Own and optimise an SEO strategy
Become a key contributor and ambassador across all channels

Skills & Requirements:

3+ years digital marketing experience gained in a B2B SaaS technology environment (HR Software preferred)
Demonstrable ability to create excitement, both internally and externally
Solid understanding of demand generation best practices
Account-based marketing
SEO, SEM, PPC and email marketing experience
Creativity, structure and flexibility
Experience using automation, analytics and CRM tools (HubSpot, Salesforce etc.)
All digital channels

The successful candidate can expect a package of 40-60k plus an additional and overly generous benefits package.

The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing and IT recruitment services to the business community throughout the UK, Europe and Australia.