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Marketing Manager – SEM

  • Reference: 316960
  • Location: London
  • Salary: 60-65k Package+ Excellent Benefits
  • Job type: Permanent

Marketing Manager – SEM
W London (Ealing)
60-65k Package+ Excellent Benefits

Our NYSE listed client is a respected provider of unified communications solutions to the business community. Their innovative technology platform delivers advanced functionality, simplifies business communications and offers both flexibility and scalability. Due to UK growth and their ongoing commitment to new technologies, they now have an immediate and exciting opening in West London for an experienced SEM Marketing Manager.  

As a SEM Marketing Manager, you will be required to:

  • Plan, execute and manage end-to-end paid search campaigns
  • Optimise paid search campaigns
  • Deliver keyword research and query mining
  • Take full control of ad copy and ad extensions
  • Work with creative teams to devise and implement landing page A/B tests
  • Utilise the Google Display Network to manage and optimise acquisition and re-targeting campaigns
  • Pilot paid social and programmatic display tests
  • Attend industry events and conferences

Skills & Requirements:

  • 3-5+ years experience managing large paid search campaigns
  • 2-3 years direct mail experience
  • B2B Telco or SaaS experience preferred
  • Ad agency or lead generation experience advantageous
  • Google AdWords, Bing Ads, Yahoo and Gemini UIs
  • Bid management tools (Kenshoo, Marin etc.)
  • Google and Adobe analytics
  • Data-driven and proven analytical skills

The successful candidate can expect a package of 60-65k plus an additional and overly generous benefits package, which includes stock, family health/dental, pension and so much more.

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