Product Marketing Manager - SaaS
Philadelphia (Remote)
110-120k Base, 10% Bonus + Great Benefits
This fast growth scale-up company is headquartered in Europe and delivers best-in-class and award-winning software. Covering deployment and management solutions including desktop and password management, they are well-positioned for further global growth. To meet demand, they now have an exciting opening for a Product Marketing Manager to drive lead generation activities across North America. This role is based in or near Philadelphia.
As a Product Marketing Manager, you will:
- Conduct market research and competitive analysis
- Size the market opportunity
- Develop go-to-market plans, incorporating activities related to awareness, customer acquisition and retention,
- Develop a business case and pricing strategy
- Drive the launch strategy
- Gather and analyze product performance, operational metrics, and win/loss analysis
- Write white papers and speak at industry events
- Develop collateral and sales tools, including presentations, demos, and competitive write-ups
- Support direct and partner channel strategies
- Serve as a key resource to bridge the gap between R&D, marketing and sales
- Participate in project planning throughout the product life cycle
- Gather input and resolve product and process issues
- Effectively communicate market knowledge and ensure that it is reflected in product design
- 7+ years B2B product marketing experience
- High volume subscription software
- Those with experience gained in a fast-growth technology environment (preferred)
- Experienced users of marketing automation
- Those with a track record of supporting sales growth
- Team players who can work remotely and travel occasionally
- Self-motivated and results-orientated candidates
- Comprehensive business knowledge
- Global tam leadership (cross-functional)
- Negotiating skills
- A base salary circa 110-120k
- A 10% performance bonus
- Remote working
- Occasional Travel
- Generous benefits
- A solid team culture