Product Marketing Manager

Product Marketing Manager – SaaS
London
70-80k Package+ Excellent Benefits

Our scale-up client uses the very latest AI to drive customer data through an easy-to-use marketing platform designed for retailers. Through insight and data communication, this cross-channel platform increases customer loyalty and drives revenue throughout the customer journey. With operations in the UK and the US, this exciting company has an immediate opening for SaaS experienced Product Marketing Manager.

As a Product Marketing Manager, you will be required to:

Drive go-to-market activities, competitive intelligence, messaging and positioning of products
Write engaging copy, tell the product ‘story’
Manage product/feature launches across cross-functional teams (product, marketing, client success, partnership, sales)
Develop related sales enablement material
Create compelling, simplistic and engaging value propositions
Create best practices and educational/training content
Conduct market research and user/prospect interviews
Plan and work alongside wider marketing, product and customer success teams

Skills, Traits & Requirements:

5+ years product marketing experience gained in B2B Martech or SaaS
Cross-functional team working (product, engineering, design and sales etc.)
GTM strategy development
Ability to master complex concepts
Excellent English verbal and written communication skills
Written and visual storytelling
Customer segmentation, profiling, and targeting
Start-up/scale-up experience with a drive for growing revenue and loyalty
Customer-first attitude
Commercially minded
Highly organised and methodical

The successful candidate can expect:

A package of 70-80k
A fun, friendly and collaborative environment
Personal development
Additional and generous benefits

The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing and IT recruitment services to the business community throughout the UK, Europe, North America and Australia.