Senior Digital Marketing Manager
50-60k Base plus Excellent Benefits
Remote
Our award-winning client is one of the UK’s leading Employee Benefits Consulting firms. Through their flexible and innovative service, they deliver cutting edge employee benefit and engagement solutions via a scalable SaaS platform. As part of their on-going growth plans, they currently have an exciting opening for a Senior Digital Marketing Manager.
As a Digital Marketing Manager, you will:
- Plan and implement digital marketing activity including SEO/SEM, CRM (Salesforce), and PPC (Google and LinkedIn).
- Deliver promotional digital content and activity across paid search, display, remarketing, paid social, email and syndicated content
- Measure and report performance of digital marketing campaigns
- Identify trends and insights and optimise spend and performance
- Oversee a Marketing Executive
- Manage SEO strategy, optimising content and tracking performance
- Ensure all web properties are optimised for organic search
- Build and maintain landing pages and forms using our website CMS, currently Umbraco
- Report on digital marketing activity using web analytics tools
- Run tests (A/B and MVT) to optimise digital marketing activity
- Maintain marketing prospect data
- Manage marketing agency activities including paid campaigns and website development projects
- Degree educated candidates who are intelligent, inquisitive and possess 5+ years B2B digital marketing experience
- Experienced users of marketing tools, automation CRM and CMS
- Those with a track record of supporting sales growth
- Team players who can work remotely and travel occasionally
- Self-motivated and results-orientated candidates
- Those with sound knowledge of Performance, Email and Web Marketing
- A base salary circa 50-60k
- Remote working
- Occasional Travel to Southcoast office
- Generous benefits
- A solid team culture