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Senior Marketing Executive - Events

  • Reference: 315857
  • Location: London
  • Salary: 28k Base + Bonus + Great Benefits
  • Job type: Permanent

Senior Marketing Executive - Events
28k Base + Bonus + Great Benefits

Our client, one of the UK’s leading b2b media and online publishing groups has an exciting mix of leading brands, online portals and hundreds of international events, delivering both information and advertising solutions to specific sectors. Due to growth within their event portfolio, they have an immediate and exciting opening for an event focused Senior Marketing Executive to be based at a Central London office.

As a Senior Marketing Executive, you will:

  • Work within a specific sector and focus on delegate marketing initiatives for mid-sized events (up to 1000 delegates)
  • Develop, own and lead strategic planning
  • Measure and review ROI and KOI’s
  • Ensure event growth (paid delegate numbers) through driving marketing activity
  • Utilise multiple channels to reach the desired audience (email, web, print, social etc.)
  • Proactively develop and manage a database (Salesforce)
  • Support the sales function and commercial management teams

You will:

  • Be educated to degree level
  • Possess 1-2+ years marketing experience (publishing or paid attendance events preferred)
  • Demonstrate sound knowledge of AdWords, SEO, Marketo and campaign management tools (Hootsuite, Sprout etc.)
  • Have CRM management experience (Salesforce preferred)
  • Have first class communication skills with the ability to liaise with key stakeholders

The successful candidate can expect a base salary of 28k, with a performance-based bonus, 25 days holiday and an additional and generous benefits package. Opportunities for merit-based career progression and a fun working environment will also be provided.

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