VP of Marketing – SaaS/eCommerce
London/hybrid
100-170k Base, + Bonus + Great Benefits

With their focus on eCommerce, our scale-up client is revolutionising the international logistics sector. Through their all-in-one cloud-based software, they allow both small business owners and global brands to accelerate borderless commerce. To meet expectations, this truly global company has an exciting opening for a VP of Marketing to be based in London.

As VP of Marketing, you will:

Build and lead a global marketing team consisting of acquisition, retention, loyalty, brand, partnerships, and creative marketers
Develop and execute the marketing plan across all channels (email, paid social, direct mail, organic, search)
Develop a loyalty program to drive retention and high customer LTVs among the customer base
Analyze KPIs related to marketing performance, media results, and promotional campaign results to forecast potential revenue tied to marketing efforts
Partner closely with product, design, and sales teams to integrate customer marketing programs into all customer touchpoints
Set & manage eCommerce calendar, product launches, and all online promotional campaigns in tandem with the operations team (peak season and other holiday promotions)
Work closely with C-Level Executives to achieve quarterly and annual goals
Take projects from concept to testing through to implementation
Utilise multiple digital channels and creative techniques to move leads down a funnel
Run creative and effective lead gen techniques from email, search, sponsorship, direct marketing, social, and online events
Continuously develop, pilot, and scale unique lead generation campaigns
Develop unique outreach strategies including SEM, Display, OOH, SEO, Comms, Partner Marketing, Email, Events & Product Marketing
Identify and develop the tools, platforms, resources, and processes needed to find lead information
Track and report on the success of marketing campaigns and lead generation metrics

VP of Marketing applicants will possess the following skills, traits, and experience:

Creative thought-leader biased toward action
Hands-on and take action to see your ideas move forward
8+ years of experience in a marketing role at a high B2B growth company or early-stage start-up (SaaS preferred)
eCommerce / retention expert with a deep understanding of online shopping behaviour, user experience, retention, driving sales through efficient marketing programs and conversion optimisation.
Customer centric marketer with a deep understanding of developing and marketing consumer brands
Managed a substantial marketing budget of $40M+.
Strong track record of creating successful inbound/outbound marketing campaigns, sourcing leads, and running multichannel marketing campaigns
Data driven leader who can track, report, and analyse
HubSpot, Google Ads, LinkedIn Ads, Facebook Ads, SEO, SEM and prospecting platforms
Experience in the e-commerce (advantageous)
Creative problem solver who thrives with ambiguity
Bachelor’s degree

The successful VP of Marketing will be offered:

A base salary of 100-170k
A 15% bonus
A full and generous benefits package
Equity scheme
Flexible working
Numerous schemes and incentives

The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing and IT recruitment services to the business community throughout the UK, Europe, North America and Australia.