SaaS Marketing Manager - Demand Generation

  • Greater London
  • Permanent
  • Marketing
  • TFn11-1419308
  • 11/11/2023
SaaS Marketing Manager - Demand Generation  
London (flexible working with 2 days in the office)
50k Base + Great Benefits
Our client uses best-in-class AI to boost CFO suite ERP systems. Through machine learning and automation, this scalable platform transforms manual and inefficient finance processes preventing over-payments and eliminating fraud. To meet their expectations for massive growth, they are looking for an experienced Account Executive to complement their high-performing UK function. To meet expectations, they now have an exciting opening in London for an experienced Demand Generation / SaaS Marketing Manager.
As a Demand Generation / Marketing Manager, you will:  
  • Build awareness and drive pipelines and revenue
  • Utilise content, paid social, podcasts, video, and events
  • Take ownership of demand generation strategy and execution
  • Design and execute data-led campaigns to drive success
  • Improve efficiencies and drive conversions through optimising the buyer’s journey
  • Collate and deliver regular performance reports and optimise for continuous improvement
  • Measure yourself on revenue growth
Marketing Manager applicants will demonstrate the following skills, traits, and experience:  
  • Degree-level education with 3+ years B2B SaaS digital marketing experience (demand generation preferred)
  • Multi-channel marketing (SEO, SEM, PPC, Owned, etc.)
  • ABM go-to-market strategies
  • Strong writing and communication skills
  • Persuasive copy writing
  • Data-driven
  • Highly analytical
  • HubSpot
  • Strategic and tactical
The successful Demand Generation Marketing Manager can expect:  
  • A starting base salary of 50k
  • Flexible hybrid working
  • Massive growth
  • Free drinks
  • Table tennis
  • Annual company trips
  • Career progression
The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing, and IT recruitment services to the business community throughout the UK, Europe, North America, and Australia.
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