Senior Sales Executive - US Markets

Directors
  • Greater London
  • Permanent
  • Go-To-Market (GTM)
  • 1704618
  • 20/08/2026
Senior Sales Executive – US Market | FinTech / Investment Management
London | £70,000 Base + Uncapped Commission

Certus Recruitment is working with an established, award-winning FinTech business that provides sophisticated investment analytics and portfolio technology to institutional investors globally.

With more than 20 years in the market, the business works with asset managers, pension funds, family offices, private banks, fund advisers and other institutional investors to help them research and select funds, construct portfolios and undertake investment due diligence.

We’re looking for an experienced new business salesperson to take ownership of developing the US and Canadian markets from London.

This is very much a hunter role.

You'll inherit the benefit of an excellent marketing engine generating a consistent flow of inbound opportunities, but we're looking for someone who won't sit waiting for leads. You'll prospect, open doors, create your own opportunities and manage the complete sales process from first conversation through demo, trial, negotiation and close.

The opportunity
  • Sell an established SaaS/FinTech platform into the US & Canadian investment market
  • Engage with Asset Managers, Family Offices, Pension Funds, Private Banks, Fund Advisors and other institutional investors
  • Sell to senior stakeholders including Portfolio Managers, COOs and CIOs
  • Typical deal values of $40k–$50k ARR, ranging from approximately $20k–$100k
  • Average sales cycles of 2–3 months
  • Full ownership of the sales cycle
  • Strong existing marketing and inbound lead generation
  • Work closely with a small, experienced sales, product and marketing team
What we're looking for

You don't need to be an expert in hedge fund analytics or portfolio theory from day one.

You do need to understand the financial services/investment management world and have experience selling SaaS, data, analytics or financial technology into relevant customers.

Ideally, you'll have:
  • 3+ years' full-cycle B2B sales experience within financial services
  • Exposure to asset managers, institutional investors, pension funds, private banks, family offices or similar
  • A strong track record of winning new business
  • Experience self-generating pipeline through calls, email and LinkedIn
  • Confidence engaging senior investment and operational decision-makers
  • The ability to run your own demos, trials and commercial conversations
  • A genuinely entrepreneurial, hands-on approach
Above all, we're looking for someone who wants to build the North American market and is prepared to do what it takes to be successful — someone who enjoys prospecting, isn't afraid to pick up the phone and wants ownership of their number.

Package & working pattern
£70,000 base salary + uncapped commission
15% commission on 1-year deals / 10% on 2-year deals
24 days' holiday + bank holidays
Pension, Perkbox and additional benefits
Central London office

As this role covers North America, the working day is broadly 12pm–8pm UK time. There is some flexibility around the working pattern, including Fridays, but candidates should be comfortable structuring their week around successfully selling into US and Canadian clients.

The role is initially office-based during probation, moving to 3 days per week in the office thereafter.

Contact Certus Recruitment for a confidential conversation.
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