Founding GTM Lead

Head of Sales / Founding GTM Leader – SaaS & Events Technology UK Remote | Cheltenham 5–6 times per year
Up to £80k Base | £180k OTE

This is not your typical Head of Sales role.

Our client is an exciting, fast-growing AI-powered SaaS business transforming the events industry, with proven product-market fit, around £700k ARR and a strong commercial pipeline.

They're now at an exciting inflection point: moving from a founder-led business to a scalable, repeatable SaaS revenue engine.

They're looking for a hands-on commercial leader who wants to build that engine.

The Opportunity
 
You'll initially be the senior commercial operator—personally winning enterprise customers, building the sales process and creating the foundations for a high-performing GTM team.

You'll have genuine ownership and influence over how the commercial function develops.

You'll be responsible for:

• Owning and delivering revenue growth across the UK
• Personally winning enterprise SaaS opportunities
• Developing new business across conferences, agencies, exhibitions, corporate events and adjacent markets
• Building a repeatable sales process, forecasting methodology and KPI framework
• Defining and refining the ICP and GTM strategy
• Working closely with marketing to develop compelling market messaging
• Managing and developing the existing SDR function
• Building and hiring the wider commercial team as the business scales
• Developing strategic partnerships and industry relationships
• Representing the business at conferences, events and industry forums
• Working closely with the founders and investors on commercial strategy and growth

About You We're looking for a builder rather than a manager.

You'll ideally have:

• Proven B2B SaaS / enterprise software sales experience
• A track record of personally closing £30k–£100k+ ACV deals
• Experience building sales functions and processes from the ground up
• A history of working successfully within founder-led or high-growth businesses
• Strong forecasting, CRM and commercial discipline
• Experience recruiting and developing sales teams
• A genuine hunter mentality—you won't be afraid to carry a number yourself
• The confidence and credibility to work with founders, C-suite executives and investors

Experience within conferences, exhibitions, events, agencies or live events would be highly advantageous, particularly if you bring an established industry network.

Most importantly, you'll be entrepreneurial, commercially sharp and comfortable operating in an environment where you won't have all the answers on day one.

Why Join?

• Up to £80k base + £180k OTE
• Join a business with proven product-market fit and significant growth potential
• Help take ARR from approximately £1m towards £5m+
• Genuine opportunity to shape the commercial strategy
• Build and lead your own GTM team
• Work with an innovative AI-powered SaaS platform
• High level of autonomy and founder access
• UK remote working
• Cheltenham office/team days just 5–6 times per year
• Opportunity to play a significant role in the company's next stage of growth

This is an opportunity for someone who wants to build something, not inherit something.

If you've scaled an early-stage SaaS business, love winning enterprise deals and want to build a commercial function around yourself, we'd love to hear from you.