Account Director - Account-Based Marketing (ABM) (B2B Technology)

Account Director – Account-Based Marketing (ABM) | B2B Technology
Hybrid – Reading (3 days per week in-office, Tuesday & Thursday mandatory)
Salary: £75–80k + 10% bonus (competitive and negotiable)

Certus is partnering with a well-established B2B demand generation agency to appoint an Account Director (ABM) to lead strategy across high-value, enterprise technology accounts.

The business works with some of the world’s largest technology brands and specialises in pipeline creation through integrated, data-led marketing. Having evolved from a traditional demand model into a full go-to-market agency, they are coming off their strongest year to date, driven by clearer role ownership, sharper strategy, and a strong commercial proposition.

This is a senior, strategy-led role, suited to a true ABM specialist from an agency background. The Account Director will not be responsible for day-to-day campaign delivery, but will own the strategic foundation of client engagements — shaping GTM direction, influencing pipeline outcomes, and acting as a senior advisor to both clients and internal teams.

The role

• Own end-to-end ABM strategy across one-to-one, one-to-few, and one-to-many programmes
• Define enterprise GTM and demand strategies aligned to complex buying groups
• Partner with Sales during pitches and proposal development to shape winning ABM approaches
• Work closely with Data & Insights teams to define ICPs, targeting, and account selection
• Translate client objectives into pipeline-driven marketing strategies
• Hand execution to Client Services and Creative teams while retaining strategic accountability
• Re-engage throughout live campaigns to optimise, refine, and course-correct
• Identify opportunities to expand ABM engagements and contribute to service-line revenue targets

The profile

• Strong agency background is essential
• Deep, hands-on ABM specialism within B2B technology or SaaS
• Proven experience defining enterprise GTM and demand strategies
• Highly analytical and data-led, with a clear focus on pipeline and commercial outcomes
• Comfortable collaborating across Sales, Data, Client Services, and Creative teams
• Proactive, commercially minded, and confident operating in a high-performance environment

❌ This role is not suited to generalist strategists or those without deep ABM agency experience.

Why this opportunity

• A senior, visible role with genuine ownership over strategy
• Direct connection between strategic thinking and measurable pipeline impact
• Join a close-knit, high-performing agency at a point of real momentum
• Opportunity to shape and evolve ABM best practice at a service-line level

If you’re an experienced ABM strategist looking for ownership, influence, and commercial accountability, Certus would welcome a confidential conversation.

Certus Recruitment Group is a well-established and experienced specialist consultancy providing sales, marketing, and IT recruitment services. We serve the technology sector across the UK, Europe, North America, and Australia.