Fractional Business Development & Strategic Partnerships Lead
- Greater London
- Go-To-Market (GTM)
- JBn13--1758142
- 13/11/2026
Fractional Business Development & Strategic Partnerships Lead
Wearable Technology | Connected Devices | OEM Partnerships
Location: Remote – UK or Europe preferred, international candidates considered
Engagement: Fractional / Part-time | Initial 3-month engagement
Remuneration: Negotiable day rate plus potential performance-related incentives
The Opportunity
We're working with an innovative technology business that has developed a patented wearable control solution with exciting applications across multiple industries.
Originally created for the sports and fitness market, the technology provides a simple, intuitive way to control devices in situations where traditional touch or voice controls are impractical.
Having already attracted interest from major international organisations across fitness equipment, assistive technology and industrial applications, the business is now looking to accelerate its B2B growth.
To achieve this, we're seeking an experienced, commercially driven Fractional Business Development & Strategic Partnerships Lead who can identify new opportunities, open doors and help turn an innovative product into a scalable international business.
This is a hands-on role, not a purely strategic or advisory appointment.
The Role
Working directly with the founder and technical leadership, you'll take ownership of developing new B2B opportunities and building a repeatable commercial approach.
Your responsibilities will include:
We're particularly interested in speaking with people who have successfully developed new business or strategic partnerships within technology-led organisations.
You might currently be operating as a Fractional Commercial Director, Head of Partnerships, Business Development Director, OEM Sales Director or an independent commercial consultant.
Ideally, you'll bring experience in one or more of the following:
You'll need to demonstrate:
The Engagement
This is initially envisaged as a fractional appointment, with the flexibility to agree a structure that works for both parties.
The business is open to discussing a combination of day rate or retainer and performance-related incentives, reflecting the potential value of successful long-term commercial partnerships.
There may also be an opportunity for the role to develop into a more substantial commercial leadership position as the business grows.
Interested?
If you've successfully developed OEM relationships, opened new markets for innovative technology or built strategic commercial partnerships, we'd be interested in hearing from you.
We're particularly keen to understand the types of partnerships you've developed, the markets you've worked in and how you would approach commercialising a versatile technology product with multiple potential applications.
Apply in confidence through Certus Recruitment Group.
Wearable Technology | Connected Devices | OEM Partnerships
Location: Remote – UK or Europe preferred, international candidates considered
Engagement: Fractional / Part-time | Initial 3-month engagement
Remuneration: Negotiable day rate plus potential performance-related incentives
The Opportunity
We're working with an innovative technology business that has developed a patented wearable control solution with exciting applications across multiple industries.
Originally created for the sports and fitness market, the technology provides a simple, intuitive way to control devices in situations where traditional touch or voice controls are impractical.
Having already attracted interest from major international organisations across fitness equipment, assistive technology and industrial applications, the business is now looking to accelerate its B2B growth.
To achieve this, we're seeking an experienced, commercially driven Fractional Business Development & Strategic Partnerships Lead who can identify new opportunities, open doors and help turn an innovative product into a scalable international business.
This is a hands-on role, not a purely strategic or advisory appointment.
The Role
Working directly with the founder and technical leadership, you'll take ownership of developing new B2B opportunities and building a repeatable commercial approach.
Your responsibilities will include:
- Identifying and prioritising target industries, applications and potential customers for the technology.
- Developing strategic relationships with manufacturers, technology businesses and potential OEM/white-label partners.
- Proactively approaching prospective partners, generating interest and opening senior-level commercial conversations.
- Exploring new applications and markets beyond the product's original sports and fitness focus.
- Managing early-stage commercial discussions, qualifying opportunities and progressing potential partnerships.
- Working alongside the technical team to understand integration requirements and support product demonstrations, pilots and commercial proposals.
- Helping establish the sales processes, messaging and pipeline management needed to support future growth.
- Contributing to the development of longer-term commercial relationships, including product supply, licensing and ongoing support arrangements.
We're particularly interested in speaking with people who have successfully developed new business or strategic partnerships within technology-led organisations.
You might currently be operating as a Fractional Commercial Director, Head of Partnerships, Business Development Director, OEM Sales Director or an independent commercial consultant.
Ideally, you'll bring experience in one or more of the following:
- Wearable technology, connected devices, IoT or consumer electronics.
- Sports technology, fitness equipment or connected fitness.
- OEM partnerships, white-label solutions, embedded technology or technology licensing.
- Hardware/software products, industrial technology or specialist electronic devices.
- Commercialising innovative products and developing new markets or applications.
You'll need to demonstrate:
- A track record of personally originating and developing significant B2B opportunities or strategic partnerships.
- Confidence approaching senior decision-makers and opening conversations with organisations that may not yet recognise a need for the product.
- The commercial curiosity to identify new use cases and applications for an adaptable technology.
- Experience working with founders, startups or smaller technology businesses where resources are limited.
- A willingness to personally execute business development activity rather than simply manage others.
- The ability to combine strategic thinking with practical, results-focused delivery.
The Engagement
This is initially envisaged as a fractional appointment, with the flexibility to agree a structure that works for both parties.
The business is open to discussing a combination of day rate or retainer and performance-related incentives, reflecting the potential value of successful long-term commercial partnerships.
There may also be an opportunity for the role to develop into a more substantial commercial leadership position as the business grows.
Interested?
If you've successfully developed OEM relationships, opened new markets for innovative technology or built strategic commercial partnerships, we'd be interested in hearing from you.
We're particularly keen to understand the types of partnerships you've developed, the markets you've worked in and how you would approach commercialising a versatile technology product with multiple potential applications.
Apply in confidence through Certus Recruitment Group.