Go-to-Market Lead (0→1)

Go-to-Market Lead (0→1), AI Infrastructure
Fully Remote (UK, Europe, North America)
€160,000–€200,000 + Bonus

Most GTM roles ask you to optimise an existing playbook. This one asks you to write it.

Our client has built an innovative enterprise AI platform that helps engineering organisations manage, secure and optimise AI usage across multiple models.

The technology is built. The beta has launched. Now they’re looking for the person who can define how it reaches market.

This isn’t a Head of Sales role. It isn’t a Product Marketing role. It isn’t a traditional Commercial Director position.

It’s a genuine 0→1 Go-to-Market opportunity.

Working directly with the CEO, Product and Engineering teams, you’ll take the product from early market validation to repeatable enterprise growth, shaping everything from customer discovery and positioning through to commercial strategy, partnerships and the first enterprise customers.

What you’ll be doing

You’ll become the commercial bridge between Product and Customers.
Initially, success won’t be measured by the size of your team.
It will be measured by your ability to answer questions like:

• Who is the ideal customer?
• Why will they buy?
• How should we position the product?
• What pricing model works?
• Which partnerships matter?
• What messaging resonates?
• How do we create a repeatable GTM motion?

You’ll personally:

• Lead customer discovery and market validation
• Define the Ideal Customer Profile (ICP)
• Build the commercial strategy
• Develop positioning and messaging
• Secure early design partners and lighthouse customers
• Build strategic partnerships
• Influence product direction through customer insight
• Create the first repeatable commercial motion

As the business grows, you’ll help shape the commercial organisation around what you’ve proven.

Who we’re looking for:

We’re interested in people who have successfully commercialised highly technical products—not generic SaaS.

Your background might include:

• Developer Platforms
• AI Infrastructure
• Cloud Infrastructure
• Enterprise Infrastructure Software
• Engineering Platforms
• Open Source technologies

You’ve probably helped launch a new product, built a new business unit or defined the commercial strategy for a technical platform before.

You understand how engineering organisations evaluate technology and you’re comfortable engaging with technical buyers including Platform Engineering leaders, VP Engineering and CTOs.

Technical enough to earn engineers’ respect

You don’t need to write code.
But you do need the credibility to work alongside engineers, developers and product managers.

You’ll naturally understand concepts such as:

• APIs
• AI infrastructure
• Developer workflows
• Platform technologies

More importantly, you’ll know how to translate complex technical capability into compelling commercial value.

The mindset

This role will suit someone who thinks like a Product Manager with strong commercial instincts.

Someone who enjoys asking questions before making assumptions.
Someone who sees customer conversations as an opportunity to shape the product—not simply close a deal.

You’ll be naturally curious, entrepreneurial and comfortable operating without established processes.

You’ll enjoy creating clarity where none currently exists.

We’d love to hear from people with experience in

• AI-native organisations
• Developer ecosystems
• Platform GTM
• Product Marketing
• Open Source commercialisation
• Early-stage startups
• Scale-ups
• Enterprise software

Experience building small, high-performing commercial teams is advantageous, but this is not a role for someone who simply wants to manage people.

Location Fully remote.

We’re particularly interested in candidates based in:

• United Kingdom
• France
• Germany
• Netherlands
• Canada

Travel will be required for customer meetings, conferences, partner engagements and occasional company gatherings.

Package

• €160,000–€200,000 base salary (depending on experience)
• Performance bonus
• Equity planned as the business grows
• Fully remote working

Why join? You’ll have the rare opportunity to define how an innovative AI platform reaches market.

You’ll influence product strategy, shape customer adoption, create the commercial motion and play a pivotal role in building a business from the ground up.

If you’ve been looking for a genuine 0→1 Go-to-Market opportunity, we’d love to hear from you.

Apply in confidence or contact Certus Recruitment for a confidential discussion.