Account Director - Account-Based Marketing (ABM) (B2B Technology)
- Reading
- Permanent
- Go To Market (GTM)
- GCd18-1638318
- 18/12/2025
Account Director – Account-Based Marketing (ABM) (B2B Technology)
Hybrid – 3 days per week in a central Reading office
Competitive and negotiable
We’re looking for an Account Director with deep Account-Based Marketing (ABM) experience to lead strategic programmes across high-value B2B technology accounts.
This role is ideal for someone who understands complex buying groups, long sales cycles, and the importance of close sales alignment. You’ll shape ABM strategies that are insight-led, highly targeted, and designed to influence priority accounts and drive pipeline.
Working closely with Data, Creative, Demand Gen, Sales, and Account teams, you’ll ensure ABM programmes are cohesive, measurable, and commercially effective.
What you’ll be doing
Hybrid – 3 days per week in a central Reading office
Competitive and negotiable
We’re looking for an Account Director with deep Account-Based Marketing (ABM) experience to lead strategic programmes across high-value B2B technology accounts.
This role is ideal for someone who understands complex buying groups, long sales cycles, and the importance of close sales alignment. You’ll shape ABM strategies that are insight-led, highly targeted, and designed to influence priority accounts and drive pipeline.
Working closely with Data, Creative, Demand Gen, Sales, and Account teams, you’ll ensure ABM programmes are cohesive, measurable, and commercially effective.
What you’ll be doing
- Leading ABM strategy across one-to-one, one-to-few, and one-to-many programmes
- Turning account insight, intent data, and buying group dynamics into clear GTM plans
- Developing tailored value propositions and messaging for priority accounts
- Reviewing and optimising existing ABM activity to improve performance
- Acting as a strategic advisor to senior marketing and sales stakeholders
- Briefing creative and demand teams to ensure execution reflects strategic intent
- Supporting new business pitches with strong, data-led ABM thinking
- Identifying opportunities to grow and extend ABM engagements
- Strong experience delivering ABM within B2B technology
- A strategic thinker who is comfortable working with data and insight
- Confident communicator, able to lead workshops and senior discussions
- Highly collaborative, with a strong understanding of sales alignment
- Results-focused, with a clear view of pipeline and revenue impact
- Influence strategic ABM programmes for leading tech brands
- See your thinking directly tied to commercial outcomes
- Join a supportive, high-performing team
- Play a key role in shaping and evolving ABM best practice
