Paid Media Specialist

Paid Media Specialist
Reading area (Hybrid)
Excellent package + comprehensive benefits
Full-time, permanent

Ready to take ownership of paid media in a growing tech environment?
This is an opportunity for a commercially-minded Paid Media Specialist to lead and optimise all paid acquisition activity within a forward-thinking technology organisation. You’ll be central to driving pipeline growth across global B2B audiences — with full visibility of performance, budget allocation and ROI.

This role suits someone who understands complex software buyer journeys, thrives in performance marketing, and can confidently assess, evaluate and improve paid media strategy across multiple channels.

The Role As Paid Media Specialist, you’ll take responsibility for planning, executing and continuously optimising paid media campaigns across search, social and display. You’ll evaluate channel performance, test new opportunities, and ensure spend is aligned to commercial outcomes.

While paid media is the core focus, you’ll collaborate closely with content, web and automation teams to maximise conversion performance across the full funnel.
 
What You’ll Be Doing
 
Paid Media Strategy & Execution

• Own and manage all paid media channels (Google Ads, Microsoft Ads, LinkedIn, and other relevant B2B platforms)
• Allocate budgets effectively across channels based on performance data
• Continuously test audiences, messaging, bidding strategies and creative
• Evaluate campaign performance and provide clear ROI reporting

Performance & Optimisation

• Analyse campaign data to identify growth opportunities and inefficiencies
• Improve lead quality and reduce cost per acquisition
• Develop and execute structured A/B testing plans
• Assess new platforms and emerging paid opportunities

Funnel & Conversion Alignment

• Work closely with marketing and sales to align campaigns with pipeline goals
• Optimise landing pages and user journeys to improve conversion rates
• Support attribution modelling and performance tracking across the buyer journey

Reporting & Insight

• Deliver clear, data-led insights to stakeholders
• Use GA4 and ad platform reporting to guide strategic decisions
• Ensure accurate tracking and measurement across all paid activity

What You’ll Bring
 
Essential

• Proven experience managing paid media within a B2B tech or software environment
• Strong hands-on experience across Google Ads, Microsoft Ads and LinkedIn Ads
• Ability to assess, evaluate and optimise full paid media strategies — not just execution
• Experience working with complex buyer journeys and longer sales cycles
• Strong analytical capability with confidence using GA4 and reporting tools
• Commercial mindset with a clear focus on pipeline and revenue impact

Desirable

• Experience integrating paid media with Salesforce or Pardot
• Understanding of attribution models and CRO principles
• Experience testing new paid channels or scaling international campaigns
• Familiarity with AI-driven optimisation tools

What’s On Offer

• Competitive salary
• Hybrid working model
• Rapid progression opportunities
• 25 days annual leave (plus bank holidays)
• Pension scheme
• Private medical cover
• Life assurance (4x annual salary)

If you’re looking to move into a role where you genuinely own paid media strategy — not just manage campaigns — this is a strong next step.

Certus Recruitment Group is a well-established and experienced specialist consultancy providing sales, marketing, and IT recruitment services. We serve the technology sector across the UK, Europe, North America, and Australia.