Account Director - Channel Marketing (B2B Technology)

Account Director – Channel Marketing | B2B Technology
Hybrid – Reading (3 days per week in-office, Tuesday & Thursday mandatory)
Salary: £75–80k + 10% bonus (competitive and negotiable)

Certus is partnering with a well-established B2B demand generation agency to appoint an Account Director (Channel Marketing) to lead strategy across complex, partner-led technology programmes.

The business works with global technology brands and specialises in pipeline creation through integrated, data-led marketing. Having evolved from a traditional demand model into a full go-to-market agency, they are coming off their strongest year to date, driven by sharper role definition, stronger commercial focus, and a clearly differentiated proposition.

This is a senior, strategy-led role for a true channel specialist from an agency background. The Account Director will own the strategic foundation of channel-led engagements, shaping go-to-market direction across partner ecosystems while ensuring strategies translate into measurable pipeline and revenue impact.

The role

• Own end-to-end channel marketing strategy across partner-led GTM programmes
• Define routes-to-market across resellers, MSPs, distributors, alliances, and technology partners
• Translate partner models into clear, executable demand and pipeline strategies
• Partner with Sales during pitches and proposal development to shape channel-led approaches
• Work closely with Data & Insights teams to define partner segmentation, targeting, and prioritisation
• Hand execution to Client Services and Creative teams while retaining strategic accountability
• Re-engage throughout live campaigns to optimise performance and course-correct
• Identify opportunities to expand channel programmes and contribute to service-line revenue targets

The profile

• Strong agency background is essential
• Deep, hands-on channel marketing specialism within B2B technology or SaaS
• Proven experience defining partner-led GTM and demand strategies
• Highly analytical and commercially minded, with a focus on pipeline outcomes
• Comfortable collaborating across Sales, Data, Client Services, and Creative teams
• Proactive, visible, and confident operating in a high-performance agency environment

❌ This role is not suited to generalist strategists or those without deep channel marketing experience.

Why this opportunity

• A senior role with genuine ownership over channel strategy
• Clear accountability for translating partner activity into pipeline impact
• Join a close-knit, high-performing agency at a point of real momentum
• Opportunity to shape and evolve channel best practice at a service-line level

If you’re a channel-first strategist looking for ownership, influence, and commercial accountability, Certus would welcome a confidential conversation.

Certus Recruitment Group is a well-established and experienced specialist consultancy providing sales, marketing, and IT recruitment services. We serve the technology sector across the UK, Europe, North America, and Australia.