GTM Hiring: What the Data Tells Us — And Why Certus Outperforms Internal Teams

Hiring exceptional go-to-market (GTM) talent — in Sales, Marketing, Customer Success, and Revenue Operations — is critical to business growth. But it’s not just about adding headcount; it’s about building competitive advantage.

Too often, companies rely solely on internal talent acquisition (TA) teams. Yet, as the data shows, this can lead to slower hiring, missed opportunities, and lower retention. Specialist agencies like Certus Recruitment Group consistently deliver better results — faster and with more impact.

Here’s what the data tells us.

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🚨 Internal Teams Take Longer to Hire — And It’s Costing You Revenue

According to LinkedIn’s 2024 Global Talent Trends Report:

• The average time-to-hire for mid-level GTM roles is 46 days via internal TA.

• Specialist agencies reduce this to 28 days or less.

• At Certus, we go further:
  ✅ 5–10 days to deliver a qualified shortlist
  ✅ 16–28 days to offer acceptance (on average, across the UK, US, and ANZ)

That’s a 40–50% faster time-to-fill, translating to weeks of extra pipeline generation, outbound activity, and marketing execution.

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🧲 We Reach Passive Candidates Internal Teams Can’t

A 2023 Talent Board study revealed:

• Just 30% of top GTM performers are actively job-hunting.

• But 80% are open to the right opportunity if approached properly.

Internal TA teams often only reach that active 30%. At Certus, we engage the untapped 70% — the high-impact performers who aren’t looking but will move for the right opportunity. It’s how our clients gain access to game-changing talent their competitors never even see.

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🔁 Better Retention Starts With Better Hires

Hiring fast is one thing — retaining top performers is another.

Data from Bullhorn’s 2023 Global Recruitment Insights Report shows:

• Agency hires are 15–25% more likely to stay beyond 12 months.

At Certus, our GTM placements consistently outperform internal hires on:

• Tenure: especially in AE/BDR roles

• Ramp speed: critical in B2B SaaS environments

• Culture fit: validated by post-placement hiring manager feedback

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💰 Vacancies Are Expensive — Mis-Hires Even More So

Agency hiring isn’t just about speed — it’s about cost efficiency, too.

Hidden costs of slow internal processes include:

• $25,000–$50,000 in lost revenue per 30-day vacancy (HubSpot, 2023)

• Up to 30% of annual salary lost on bad hires (U.S. Department of Labor)

Certus reduces both the time roles are vacant and the risk of poor fit, improving hiring ROI across the board.

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📈 We’re More Than Recruiters — We’re GTM Hiring Partners

Internal TA teams often focus on filling roles. We help shape your hiring strategy.

Working with Certus gives you access to:

• Live market salary benchmarking

• Competitor hiring insights

• Real-time candidate feedback on your brand

• Strategic GTM org design advice

We’re not just delivering CVs — we’re driving better decisions.

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In Summary: Certus = Speed, Reach, Retention, Insight

If you're scaling GTM teams in London, Austin, Sydney or beyond, Certus Recruitment Group is the strategic partner to help you do it faster, better, and smarter.

We deliver:
✅ Shortlists in under 10 days
✅ Access to top-tier passive candidates
✅ Higher retention outcomes
✅ Strategic market insight

Don’t let internal bottlenecks hold back your revenue engine.
Let’s talk about how we can help you scale your GTM function — with speed, quality, and lasting impact.