Is your sales process sufficiently established and repeatable to support growth?
12 questions every Founder and commercial leader should answer before their next senior sales hire.
Hiring the wrong person is expensive. But hiring the right person before your business is ready can be just as costly.
Whether you're considering your first Sales Director, recruiting a VP Sales or expanding an established commercial team, the decisions you make before hiring can have a significant impact on future growth.
Drawing on 25 years of experience building Certus and supporting growing technology businesses, we've developed a practical assessment to help Founders and commercial leaders identify potential risks before making their next significant GTM hiring decision.
Get Your Complimentary GTM Hiring Risk Assessment
We'll use your details to send you the assessment. Requesting it won't sign you up to anything else. Read our Privacy Policy.
What Will You Discover?
Our complimentary assessment helps you evaluate:
The guide includes 12 diagnostic questions, a practical scoring framework and recommendations to help you identify potential gaps before committing to your next hire.
Commercial Readiness
Leadership Fit
Are you recruiting the right type of commercial leader for your company's current stage?
Financial Risk
Have you considered the real costs, ramp-up times and commercial expectations associated with the hire?
Execution Capability
Does the business have the structure, resources and processes needed for the new hire to succeed?
About Certus Recruitment Group
Established in 2001, Certus Recruitment Group is an international recruitment and talent advisory business specialising in Go-to-Market (GTM) and Technology.
With operations in the UK, US and Australia, we support technology businesses with specialist recruitment, executive search, talent strategy and flexible hiring solutions.
Our approach goes beyond finding candidates. We help businesses understand what talent they need, when they need it and how to build teams that support sustainable growth.
