Why “Agencies vs. Internal Talent Teams” Is the Wrong Mindset — And How Certus Does It Differently

In-house talent acquisition teams carry a huge responsibility. Managing high volumes, working to tight timelines, and ensuring every candidate has a positive and consistent experience, it’s a lot, and the pressure rarely lets up. This is especially true in fast-moving sectors like technology, SaaS, and GTM (Go-To-Market) hiring, where competition for talent is fierce, and expectations are high.

Yet despite this, the recruitment industry still often frames the relationship between agencies and internal teams as an either/or dynamic. Who gets the credit? Who owns the process? Who’s in control?

At Certus Recruitment, we believe that mindset is outdated, and unhelpful for everyone involved. The best outcomes in technology recruitment and GTM hiring don’t come from competition; they come from partnership.

An Extension of Your Talent Function

When we partner with clients, we don’t show up as an external agency trying to prove our worth. We operate as an extension of your talent acquisition, GTM recruitment, or tech hiring function, aligning ourselves to your goals, your systems, and your way of working.

Our role is to make life easier for internal teams, not create more work or step on toes. We recognise the critical part internal TA plays, and we’re here to complement that, not challenge it.

What Partnership Looks Like in Practice

To us, partnership isn’t just a headline, it’s how we work every day across sales recruitment, customer success hiring, technical roles, and the full breadth of go-to-market functions.

We integrate seamlessly

We align with your processes, systems, and communication style so collaboration feels natural and frictionless.

We support, not duplicate

Your team remains the centre of the hiring strategy. Everything we do enhances what you already have in place, whether it’s GTM talent acquisition, technology recruitment, or broader business hiring.

We add bandwidth when it matters most

Hiring peaks, stretched resources, or hard-to-fill roles, especially in tech sales, software engineering, and product, are where we thrive. We keep momentum high when internal capacity is tight.

We bring insight and intelligence

Market trends, GTM salary benchmarks, tech talent availability, competitor activity, and candidate sentiment, we provide actionable intelligence that strengthens your hiring strategy and supports stakeholder conversations.

We protect your employer brand

In highly competitive markets like technology and SaaS, candidate experience matters. Every interaction we have is designed to represent your organisation with professionalism and consistency.

A Shared Focus on Results

Great collaboration requires transparency, communication, and a shared focus on outcomes. At Certus, our goal is simple: help internal teams deliver stronger hiring results with less pressure, whether that’s scaling a GTM function, building out enterprise sales teams, or sourcing niche technology talent.

We don’t want credit, we want your success.

Looking for a Partner, Not Just an Agency?

If your talent team could benefit from a partner who genuinely works alongside you, someone who integrates, supports, adds value, and strengthens your technology and GTM hiring outcomes, we’d love to talk.